You can now order each photo in this series in two frame sizes: 24x24 ($800) and 18x18 ($550). Each print is sold as part of a limited edition (see details below). With every order, you’ll receive a booklet filled with a wealth of anecdotes about the story behind each photo in the project.
To place an order: send an email tocoordo@benedictebrocard.com
Complete 18x18 Frame
10x10 Image
13 works (8 prints per work):
Soirée Claire - Voutes célestes - Grain entier - Mile-end mon hood - Macadam St Viateur - Âmes-soeurs - MTL canyon - 5148661900 - A Thousand and One Nights - Doubs: A Tribute to Pasteur - Jurassic Street - Generally Dark - Street View - Kamou’s Sky - Adidas on Alexandre III
550 CAD (taxes included)
Complete 24x24 Frame
Image 16x16
13 works (5 prints per work):
Main Street - Race Through the Silos - Urban Legend - O.T.T. - Saved from the Cliché - Sniffing the Pavement in Paris - Open 7 Days a Week - First Roll - Just for Cath - The Pediche - Side by Side - Sterile-Electric - Sabotage! - Yellow Vest on a White Carpet - The Ghost of Bir-Hakeim - Date on the Terrace - Dirty Dancing
CAD 800 (taxes included)
Camera: Hasselblad 500 C/M, 35mm lens
Print: Hahnemühle Fine Art paper, 188g and 308g, 100% cotton
Film used:
Kodak Ektar 100, 120mm
Kodak Portra 400, 120mm
Framing: Anti-glare, 70% UV-resistant glass,
Acid-free mat, hardwood frame with white acrylic finish.
About the project
The film that we load with care, the frames counted like little promises, and the film’s sensitivity that defines our room to maneuver… Against all expectations, this return to film feels like a refuge. An unexpected interlude, almost therapeutic. A chosen regression—gentle, conscious, and fruitful. I find myself appreciating this slowness, this necessary attention, this technique that forces me to slow down, to compose each image, to reflect more calmly. It’s as if I were rediscovering photography with fresh eyes—more naive, more curious. Taking the time. Framing. Wait. Doubt. Decide… With the magic of a medium: this Hasselblad 500C/M from the ’70s, a little gem, purely mechanical, which I treat like a respected ancestor. And the inimitable quality of film photography—emotion laid bare. Enhanced by Hahnemühle archival paper: that vibrant grain, that raw, honest, irrevocable texture, born of the film’s intimate chemistry. The result of this exploration: twenty-six images taken over nine months, between France and Quebec, my chosen home bases serving as the backdrop. Images that are deeply close to my heart.
About the artist
Photography is a powerful medium—sometimes a mirror of our realities, beliefs, or emotions; other times, an open door to others and their worlds, creating a bridge and a meeting point. These commercial and personal photography projects—whether commissioned or not—allow me to express myself and share a little of who I am with each one. Through personal exploration, I experiment, reinvent myself, and continue on the journey that nourishes my practice.
Viewed at
The series was exhibited twice:
1- at STUDIO L'ARCHIPEL, Montreal, from June 19 to August 16, 2025
2- at L'ALLIANCE FRANÇAISE DE MONTRÉAL, from June 16 to July 16, 2026
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Founded in Sweden in 1941 by Victor Hasselblad, the Hasselblad brand quickly established itself as an essential benchmark in the world of professional photography. Known for its medium-format cameras of exceptional quality, Hasselblad has made its mark on the history of photography, both on Earth and in space.
It was with a modified Hasselblad that NASA astronauts captured the Apollo missions, including man’s first steps on the Moon in 1969. These iconic images attest to the precision and reliability of these cameras.
Even today, Hasselblad cameras embody technical and aesthetic excellence.
Drawing on this legacy, I created the exhibition you see here—a tribute to precision, light, and the moment captured with the utmost care.
Fun fact:
Duringthe Apollo missions, the astronauts used modified Hasselblad cameras to photograph the lunar surface. But to save weight on the return trip, the cameras themselves were left on the Moon—only the film was brought back. In total, 12 Hasselblad cameras are still lying on the Moon!
