Institut de Planification Financière (ex-IQPF)

Style : Corporate, Website
Art direction of photography : Benedicte Brocard & Agence Atypic
The IQPF becomes the financial planning institute!
This name change is accompanied by a new website and a completely revamped brand image.
It was in this wind of change that the Atypic agency contacted me to provide visuals in keeping with this rejuvenated brand vision!
A very real project, featuring real-life financial planners and trainers.

Marketing/Brand agency: ATYPIC
Digital component: TINK
Location: Montreal, Canada
Assistant : Béatrice Léveillé
MUA: Evangelia Pavlakos
Stylist: Catherine Perron
Retouches: Béatrice Léveillé