Creative process
Art Direction : Bénédicte Brocard & Hotel Germain
Concept : Agence DADA
Times are hard for employers! The hotel industry is no exception. The Hotel Germain de Charlevoix has redoubled its creativity to review its employer brand and design an original recruitment campaign: a photo project combining portraits of six trades and a small post-production challenge for daring dytics.
Creation of a series of advertising montages for a local recruitment campaign. The campaign highlights the interest of the Charlevoix site in terms of easy access to entertainment for all local employees.
Location: Baie-St-Paul, Charlevoix, Quebec,Canada
Assistant: Audrey Mc Mahon
MUA: Marjory Hardy, Quebec
Member of L'ARCHIPEL, a studio located in the heart of Montreal's Mile End. An inviting place where creativity and sharing are a priority. Fully equipped to make your projects a reality.
Creative process
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