GROUPE FED - Corpo imagined differently

Subject: Brand Image
Art Direction: Groupe FED Marketing Department (Dylan Valente), Bénédicte Brocard and Béatrice Léveillé
‍
A true example of a collaborative creative process! It was a real pleasure to translate the essence of this brand in partnership with a passionate and bold marketing team. Boldness was a key element in the initial strategic thinking, particularly in redefining the portraits of the Montreal-based employees. This work required in-depth reflection on the brand's identity, accompanied by studio testing sessions. Together, we designed a visual style that perfectly embodies the company's Canadian identity, combining modernity, originality and dynamism.
‍
Location: Montreal, Canada
Assistant: Béatrice Léveillé
MUA: Marie-Josée Gallibert and Evangelia Pavlakos
Retouching: Béatrice Léveillé